Black Crows new architectural identity

Black Crows
New store concept & architectural identity
2015 - En cours
Benoit Linero

The line of slope


Black Crows is an iconic and passionated ski brand founded in
Chamonix from Camille Jaccoux and Bruno Compagnet.


Le studio REV has defined the new architecture identity for
Black Crows as a new territory of expression for the Brand.

The design showcases the radical expression of Black Crows

and the new collections not only showing but revealing every

piece to customers and visitors.


A metal line of slope enriched and driven by the deep values

that draws the originality of Black Crows:


_The profile of the mountains of Chamonix Valley, with its

shadows and lights, evoking iconic and exuberant highs;


_A profile that swoops, flies and twists;


_A rhythmic profile emphasized by the different collections:

Lifestyle and Black Crows skis, displayed as unique pieces or

in aesthetic accumulations;


_A profile that responds to the graphic identity of the Brand

by manipulating its codes between measure and excess.


This profile is the new Brand milestone, a new territory

where emotion, conviviality and sharing are centred on the

passion for the mountain and the obsession for the absolute

refining of every single object.


A neat modernity, able to attract the clientele and create

a sense of belonging.