The line of slope
Black Crows is an iconic and passionated ski brand founded in
Chamonix from Camille Jaccoux and Bruno Compagnet.
Le studio REV has defined the new architecture identity for
Black Crows as a new territory of expression for the Brand.
The design showcases the radical expression of Black Crows
and the new collections not only showing but revealing every
piece to customers and visitors.
A metal line of slope enriched and driven by the deep values
that draws the originality of Black Crows:
_The profile of the mountains of Chamonix Valley, with its
shadows and lights, evoking iconic and exuberant highs;
_A profile that swoops, flies and twists;
_A rhythmic profile emphasized by the different collections:
Lifestyle and Black Crows skis, displayed as unique pieces or
in aesthetic accumulations;
_A profile that responds to the graphic identity of the Brand
by manipulating its codes between measure and excess.
This profile is the new Brand milestone, a new territory
where emotion, conviviality and sharing are centred on the
passion for the mountain and the obsession for the absolute
refining of every single object.
A neat modernity, able to attract the clientele and create
a sense of belonging.