|CLIENT||LOUIS VUITTON MALLETIER|
|PROGRAM||New Flagship Store design for the biggest and more prestigious Louis Vuitton store in the world. Architectural concept, façade concept, interior feature spaces.|
|SURFACE||2 500 M², 1800 M² RETAIL SURFACE|
The biggest Louis Vuitton store (1.800 sqm) is logically set at the most prestigious Parisian address: the Champs Elysées.
The new «Maison Vuitton» wants to inscribe itself as the prolonging of the exclusive promenade that the Champs-Elysées represents in Paris, and in the world.
An interior filter façade, made out of silver and gold Vuitton monograms is set behind all store windows of the store; it’s visibility is scaled on the city of light (Ville lumière) !
Inside the building, this filter façade is the link and the path that guides us through the different product zones; inserts, made out of different materials (glass, leather, ceramic), intend to individualize these zones and to set their specificities.
The main circulation-path of the store has been conceived as a pleasant and smooth down-going promenade. The several event-spaces and contemporary areas of luxury are placed along that new and very Parisian walk.
At the beginning of the journey, a monumental escalator guides the visitor directly to the top level of the store. A 20 meter-long fibre-optics wall, animated by several video-art installations, shortens the time of that virtual voyage. A succession of comfortable product-terraces brings the visitor gradually back to the entrance level.
The key-stone of the organizational scheme of the store (and its most prestigious area, the luggage zone…) is a 20-meter high, dramatically oversized atrium. A vibrant (as well as liquid) image is provided by the combination of the skylight and the arrangement of a semi-dome made out of 1.900 stainless steel tubes. Reflections, light and moiré effects tend to create this new cathedral of contemporary luxury, monumental and ephemeral at the same time.
Photographs: Jimmy Cohrssen, Stephane Muratet, Vincent Knapp
© CRISTIANO BENZONI, ERIC CARLSON, MARIE-EVE BIDARD / CARBONDALE